Google UTM Link Builder

Accurately track the performance of your marketing campaigns.
Generate and manage Google Analytics (GA4) optimized URLs for free.

Enter Link Information

Website URL * Required

Enter the address of the landing page you want to track (include https://).

Campaign Source (utm_source) *

The referrer (e.g., google, instagram)

Campaign Medium (utm_medium) *

The marketing approach (e.g., cpc, email)

Campaign Name (utm_campaign)

The name or objective of your promotion.

Campaign Term (utm_term)

Paid search keywords (Optional)

Campaign Content (utm_content)

Distinguish different ad creatives (Optional)

Generated URL

Enter information to see your link here.

Auto-Generated QR Code

Enter a URL to generate QR code.

Recent Generation History

No history yet.

Why Use UTM Parameters?

Accurate Traffic Analysis

UTM (Urchin Tracking Module) codes allow Google Analytics to accurately determine where (Source), how (Medium), and through which campaign (Name) visitors came to your website.

Optimize Marketing Budget

By tracking which ad channel drives the highest conversion rates, you can reduce spending on ineffective ads and focus your budget on high-performing channels.

Key Parameter Descriptions

Source (utm_source): The referrer (e.g., google, newsletter, facebook)
Medium (utm_medium): The marketing medium (e.g., cpc, email, social)
Campaign (utm_campaign): The name of the promotion (e.g., spring_sale)
Term (utm_term): Paid search keywords
Content (utm_content): Distinguish between different ad creatives